More evidence for social norms affecting behavior
A majority of hotel guests forego daily fresh towels for environmental reasons. A 2008 study from the Journal of Consumer Research provides further evidence that people change their behavior to conform to … Continue reading
December 9, 2013 · Leave a comment
Environmental optimism increases eco-friendly behavior
This revamped eco-version of chutes and ladders (above) encourages environmental action through fun. The people of the environmental movement are realizing that it takes more than worrisome facts about climate … Continue reading
December 8, 2013 · Leave a comment
UK solves social policy problems with human nature insights
Above: The Skinner Box, an artistic rendition of a behavioral modification experiment conducted by B.F. Skinner in the 1920s or 30s. Skinner believed that the root of most behavior was … Continue reading
December 8, 2013 · 1 Comment
Think Out Loud 